Features: "Rank Unique Audience (000) Active Reach %
1 Expedia 1,310 5.13
2 AOL Travel Channel 1,262 4.95
3 Lastminute.com 1,248 4.89
4 EasyJet 1,190 4.66
5 Virgin Travel 1,101 4.31
6 National Rail 811 3.18
7 AA Travel Channel 736 2.88
8 Ryanair.com 725 2.84
9 British Airways 671 2.63
10 TUI 524 2.05
11 MyTravel 491 1.92
12 Opodo 486 1.91"
Saturday, January 31, 2004
Travel: Internet High On Travel Destinations
Travel: Internet High On Travel Destinations: "Travelers are including the Web in their journeys by researching and booking trips, and responding favorably to online marketing, according to a report from the Travel Industry Association of America (TIA) that examines how the Internet has impacted travel. Not only have nearly two-thirds of the 95.8 million Internet users that travel consulted online resources for trip planning, but 37 percent have subscribed to travel-related e-marketing promotions or registered with travel Web sites. "
Friday, January 30, 2004
Travel sites survey
CHC Online Travel OV: "
A survey of travel websites has not done the Brits proud! Research company, Shelley Taylor & Associates, surveyed 46 travel websites and found that British sites were among the worst in the world.
While the report did say that no online travel site really cuts the mustard, it did put American sites in the top five places - Expedia, Travelocity, Hilton, Orbitz and American Airlines - down below, way down, were FlyBe, Ryanair, Bridge the World, Holiday Autos and Travel Bag.
Click-Here Commerce: ONLINE TRAVEL is the first international study to evaluate online travel user experiences and present the success factors of e-travel sites. Our research analyzes each step in the process: site entry, the Home page, globally available links, pre-sale assistance, account management, booking, post-transaction communication, receipt of ticket and/or voucher and modification, cancellation and/or refunds. Click-Here Commerce: ONLINE TRAVEL will provide a template for optimal practice. It is critical to learn from the mistakes of others and, even more importantly, to use best practices as a springboard for site development and future profits."
More from Travel mole; .Failings
The report called Click-Here Commerce: Online Travel looked at a total 46 online travel sites including 17 from the UK along with 22 from North America, six from Europe and one other.
The worst five sites were all found to be British. From worst they were Flybe, Ryanair, Bridge the World, Holiday Autos and Travel Bag.
Meanwhile the top five sites were all American. Top of the list was Expedia followed by Travelocity, Hilton, Orbitz and Continental Airlines.
Ms Taylor told TravelMole that even the top five sites were not as good as they should and could be. She said: “The travel sites we looked at were not even near where Amazon was five years ago. It’s like they [travel websites] are living in their own bubble and do not want to grow up.”
When asked what Amazon was doing that travel websites are not, Ms Taylor pointed to factors such as personalisation - welcoming users back to the site; keeping records of customers’ previous purchases and making recommendations; having a number of paths to the same information; and making things very easy to find despite the fact they have a vast array of products and services.
She said that one problem could be that travel companies were “incestuous” and were recruiting from within the industry, rather than looking outside to get a “fresh perspective”. And she added that there was too much focus on price, when this was not the only factor that customers were interested in
A survey of travel websites has not done the Brits proud! Research company, Shelley Taylor & Associates, surveyed 46 travel websites and found that British sites were among the worst in the world.
While the report did say that no online travel site really cuts the mustard, it did put American sites in the top five places - Expedia, Travelocity, Hilton, Orbitz and American Airlines - down below, way down, were FlyBe, Ryanair, Bridge the World, Holiday Autos and Travel Bag.
Click-Here Commerce: ONLINE TRAVEL is the first international study to evaluate online travel user experiences and present the success factors of e-travel sites. Our research analyzes each step in the process: site entry, the Home page, globally available links, pre-sale assistance, account management, booking, post-transaction communication, receipt of ticket and/or voucher and modification, cancellation and/or refunds. Click-Here Commerce: ONLINE TRAVEL will provide a template for optimal practice. It is critical to learn from the mistakes of others and, even more importantly, to use best practices as a springboard for site development and future profits."
More from Travel mole; .Failings
The report called Click-Here Commerce: Online Travel looked at a total 46 online travel sites including 17 from the UK along with 22 from North America, six from Europe and one other.
The worst five sites were all found to be British. From worst they were Flybe, Ryanair, Bridge the World, Holiday Autos and Travel Bag.
Meanwhile the top five sites were all American. Top of the list was Expedia followed by Travelocity, Hilton, Orbitz and Continental Airlines.
Ms Taylor told TravelMole that even the top five sites were not as good as they should and could be. She said: “The travel sites we looked at were not even near where Amazon was five years ago. It’s like they [travel websites] are living in their own bubble and do not want to grow up.”
When asked what Amazon was doing that travel websites are not, Ms Taylor pointed to factors such as personalisation - welcoming users back to the site; keeping records of customers’ previous purchases and making recommendations; having a number of paths to the same information; and making things very easy to find despite the fact they have a vast array of products and services.
She said that one problem could be that travel companies were “incestuous” and were recruiting from within the industry, rather than looking outside to get a “fresh perspective”. And she added that there was too much focus on price, when this was not the only factor that customers were interested in
Thursday, January 29, 2004
42M Online Travel Buyers in US
42M Online Travel Buyers in US: "The Travel Industry Association (TIA) reports that as of 2003 there are 64 million adults in the US who have gone online for travel information."
Thursday, January 22, 2004
Friday, January 16, 2004
Travel Stats Up
Any hitwise / Red Sherriff available for AU?
Features: "the travel sector has witnessed a significant increase in traffic despite recent heavy concern over the impact of terrorist threats. From a low of 2.3% market share for the week ending December 20th, the travel category has almost doubled to an impressive 4.13% of overall traffic for the week ending January 10th. Compared with the same point last year, visits to travel sites have increased by 27% as demand for winter breaks grows"
Features: "the travel sector has witnessed a significant increase in traffic despite recent heavy concern over the impact of terrorist threats. From a low of 2.3% market share for the week ending December 20th, the travel category has almost doubled to an impressive 4.13% of overall traffic for the week ending January 10th. Compared with the same point last year, visits to travel sites have increased by 27% as demand for winter breaks grows"
Big News
News
Lastminute.com is to launch an offline presence for the first time after acquiring UK hotel booking agency First Option Hotel Reservations for £12.1m.
Lastminute said it would rebrand First Option's 21 travel offices, which are primarily at mainline railway stations and airports across the UK, under its own moniker in a bid to increase the group's brand awareness. It will be the first time that the UK dotcom has opened offline outlets.
Lastminute.com is to launch an offline presence for the first time after acquiring UK hotel booking agency First Option Hotel Reservations for £12.1m.
Lastminute said it would rebrand First Option's 21 travel offices, which are primarily at mainline railway stations and airports across the UK, under its own moniker in a bid to increase the group's brand awareness. It will be the first time that the UK dotcom has opened offline outlets.
Tuesday, January 13, 2004
Tiscover Wins Bournemouth
eyefortravel.com - Travel Distribution News, Events and Analysis: "The website, www.bournemouth.co.uk, which will be re-launched in Spring 2004, will provide visitors with an at-a-glance guide to Bournemouth's attractions and events, and the ability to search and book from hundreds of accommodation providers. "
Lonely Planet re-launches after 30 years - 13-Jan-04.
Lonely Planet re-launches after 30 years - 13-Jan-04.
Regional Guides are aimed at families on road trips and feature fold-out road maps, the ‘Best Of City’ guides are for short-breakers who are rich in funds but poor in time, and ‘Shoestrings’ are designed to “hold the hands of novice travellers looking for big adventure on a small budget”. The standard guidebooks will still cater for all types of traveller, with low budget and luxury options, but a focus on mid-range budgets.
A spokeswoman for Lonely Planet told TravelMole: “We have made an effort to differentiate between the different series so that city guides aren’t just a snippet of standard guides, they cater for a different traveller and are written by people who live in the city and know it like the back of their hand.” She said the decision to relaunch followed extensive research into travel behaviour in the UK, Germany, USA and Australia.
She added: “We moved away from a focus on budget backpackers some time ago, but we still have that image.” She added that a survey undertaken by Lonely Planet found that the majority of independent travellers were now between 25 and 34 and travelled on a mid-range rather than low-range budget.
Regional Guides are aimed at families on road trips and feature fold-out road maps, the ‘Best Of City’ guides are for short-breakers who are rich in funds but poor in time, and ‘Shoestrings’ are designed to “hold the hands of novice travellers looking for big adventure on a small budget”. The standard guidebooks will still cater for all types of traveller, with low budget and luxury options, but a focus on mid-range budgets.
A spokeswoman for Lonely Planet told TravelMole: “We have made an effort to differentiate between the different series so that city guides aren’t just a snippet of standard guides, they cater for a different traveller and are written by people who live in the city and know it like the back of their hand.” She said the decision to relaunch followed extensive research into travel behaviour in the UK, Germany, USA and Australia.
She added: “We moved away from a focus on budget backpackers some time ago, but we still have that image.” She added that a survey undertaken by Lonely Planet found that the majority of independent travellers were now between 25 and 34 and travelled on a mid-range rather than low-range budget.
US hotel websites under the spotlight - 13-Jan-04.
US hotel websites under the spotlight - 13-Jan-04.: "Accommodation websites in the US will be put under close scrutiny by a report that is launching in March."
Should be summary details available somewhere when published...
Should be summary details available somewhere when published...
Friday, January 09, 2004
Investment columnist Niki Panourgias examines how Lastminute might prove it was worth that valuation after all.
Features: "It is as command and control centres that the business groups of the future will function. They will act as gatekeepers in the strategic flow of information between demand and supply and just like all those who make millions out of music based on sampling, they will be in a position to 'compose' compelling product offerings for both the mass market and the most specialist niche imaginable. "
Features
Features: "Top 10 UK Travel sites for the week ending 27 December, 2003, based on visits.
1. (6.07 %) easyJet http://www.easyjet.co.uk
2. (6.01 %) Multimap.com http://www.multimap.com
3. (3.11 %) lastminute.com http://www.lastminute.com
4. (2.87 %) Expedia.co.uk http://www.expedia.co.uk
5. (2.68 %) RyanAir.com http://www.ryanair.com
6. (2.65 %) Streetmap.co.uk http://www.streetmap.co.uk
7. (2.50 %) National Rail http://www.nationalrail.co.uk
8. (2.09 %) British Airways http://www.britishairways.com
9. (1.84 %) The Automobile Association UK http://www.theaa.com
10. (1.48 %) The TrainLine http://www.thetrainline.com"
1. (6.07 %) easyJet http://www.easyjet.co.uk
2. (6.01 %) Multimap.com http://www.multimap.com
3. (3.11 %) lastminute.com http://www.lastminute.com
4. (2.87 %) Expedia.co.uk http://www.expedia.co.uk
5. (2.68 %) RyanAir.com http://www.ryanair.com
6. (2.65 %) Streetmap.co.uk http://www.streetmap.co.uk
7. (2.50 %) National Rail http://www.nationalrail.co.uk
8. (2.09 %) British Airways http://www.britishairways.com
9. (1.84 %) The Automobile Association UK http://www.theaa.com
10. (1.48 %) The TrainLine http://www.thetrainline.com"
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