USATODAY.com - Whatever happened to customer service?
The best idea is to produce an easy to understand interface and back-end technology that is usable which would compliment CS by phone. That way the calls to CS are reduced and the User is happy.
We should never have an IVR system for Customer Service unless it is a quick two or three option menu that foes through to a human. It will hardly delight the User as this article illustrates. Our CS staff should also be the best trained and the best quality. They are the human face of tt and should act accordingly. Good customer service = good press and word of mouth marketing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment