Monday, January 10, 2005

The Key Differentiator: Maximizing Your Brand Capital

Internet Travel News

Long article with a couple of gems, concludes that "Travel companies that recognize the importance of effective and integrated brand management will be able to distance themselves from their competition and increase their brand capital. If 2005 turns out as positive as we think; this will be the year to maximize your brand capital for the future. A strong brand can fortress your company against volatility."

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