Friday, May 20, 2005

'Consumers know more about destinations than agents'

'Consumers know more about destinations than agents'-20-May-05.:

"What the traveller is looking for is information and content, said Clarke."

"Almost a third of holidaymakers believe they know more about their chosen holiday destination than a travel agent.

This is according to recent research undertaken by Galileo International. Jason Clarke, country manager Galileo UK told TravelMole: What our survey shows throughout is that travellers feel they know more about their trip than the travel agent does. The agents must change this perception...

The survey found that 35% of respondents thought agents were only able to book flights and accommodation while 29% said they normally know more about the destination than the agent."


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