Who Isn't Buying Travel Online

Forrester Research: Who Isn't Buying Travel Online: "Forty-seven percent of US online leisure travelers don't buy travel online. Why? They don't view technology with the same degree of enthusiasm as do Bookers, those who buy travel online. But there are larger, more fundamental differences, too. Fewer non-Bookers use a computer at work, and a higher proportion are retirees. They also don't travel as frequently and they've accepted the industry's messaging that buying travel online is something reserved for young, on-the-go hipsters."