Latest Nielsen NetRatings research statistics for online travel reviewed by Netimperative show over 50s flock to travel websites: "More than half (54%) of Brit Web users have visited a travel site representing over 14 million people every month, with the over 50s market booming, according to new research.
The figures, from Internet research firm Nielsen//NetRatings, show a growth of 20% visiting travel sites in the last year alone Significantly, more than four in five (86%) of all British surfers aged over 50 have visited a travel site in the last year, with 1.5 million of them visiting the secure pages of travel websites to book in September 2005 The Nielsen//NetRatings research found that surfers spend on average 40 minutes a month viewing more than 70 pages of content on a variety of travel sites, from airlines to cruise ..
The most popular travel site with the over 50?s is Expedia, ahead of second-placed Lastminute.com by almost 900,000 visitors during summer 2005.
Overall, pure online travel sites are more popular with the over 50?s than the traditional high street brands - Expedia, Lastminute.com, Ebookers, Opodo, and Travelocity collectively more popular than TUI (who own Thomson), Thomas Cook, MyTravel and First Choice.
The research revealed that over 50?s are ?looking and booking? online more than younger counterparts - accessing the secured section of travel websites to make bookings much more regularly."
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