Most travel sites 'atrocious', says website expert-ry--J.

Poor navigation worst problem for travel sites...Most travel sites 'atrocious', says website expert-ry--J.: "Most travel sites 'atrocious', says website expert...The vast majority of travel websites are "atrocious" and lose business because they are impossible to navigate, a web specialist has claimed.

Craig Hanna, training director at consultancy firm E-Consultancy, accused 95% of websites of "behaving like the world’s worst high streets shops...

He said six out of ten travel sites have "amnesia" and don’t remember repeat visitors, while in a recent test, 52% of users who were told to book a flight and hotel were unable to do so....Hanna added that websites are not just failing to convert sales but driving business directly to competitors.

"Figures show that 67% click off pages because they encounter difficulties and of those, 35% go direct to competitor sites."

He told delegates at BTTF to "do the mum test". "Watch other people use your webite," he said. "What’s an obvious to you, isn’t obvious to other people. "I always see if my mum use it. That’s the test because if she can use, you should be ok.""