Record Traffic Levels For Aussie Travel Web Sites - TRAVELtech - Covering Asia Pacific: "CONSUMER traffic to Australian travel websites is at an all-time high, according to Nielsen//NetRatings and Hitwise.
Not surprisingly, given the launch of Jetstar, the sharpest growth has occurred within the airline sites over the past two years.However, hotels and travel agencies are not far behind.
According to Hitwise:
Commercial Airlines >> Increased 69% between December 2003 and January 2005
Travel Agencies >> Increased 40% between December 2003 and January 2005
Destinations & Accommodation >> Increased 46% between December 2003 and January 2005
Meanwhile Nielsen//NetRatings reports a similar pattern.
Senior Analyst Andrew Eckford said the trend has been particularly evident during the first three months of 2005.
"Over the past few weeks we have seen consistently more than 630,000 unique browsers a week to audited travel sites.
"This is significantly higher than seen for any week since we launched the Market Intelligence measurement for the travel industry."
Hitwise - Travel - Destinations and Accommodation ' February 2005 ' Ranks by 'Visits'
Name Domain Market Share
1 Wotif.com www.wotif.com 6.71%
2 HotelClub.net www.hotelclub.net 5.70%
3 RatesToGo.com www.ratestogo.com 2.93%
4 Need It Now www.needitnow.com.au 1.96%
5 TravelMate www.travelmate.com.au 1.91%
6 Trip Advisor www.tripadvisor.com 1.60%
7 Totaltravel.com www.totaltravel.com 1.37%
8 Visit Victoria www.visitvictoria.com.au 1.36%
9 Lonely Planet www.lonelyplanet.com 1.35%
10 AAA Tourism www.aaatourism.com.au 1.30%"
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