Hotels lead the way in online travel bookings: "Tema Frank, president of Web Mystery Shoppers International Inc. 'But I was surprised to find that the airline sites are doing a better job of telling people what their plans will cost. Even business travelers do usually have a budget, so they need to know the costs to make a decision.'

Other frustrations for hotel bookers:

- Getting a long list of results with no way to sort it by price.

- Lack of maps or information about where the hotel was located relative to key tourist or business attractions.

- Not being told how much taxes or other fees would add to their total costs before they had to enter their credit card information.

- Lack of photographs of the rooms or hotels under consideration."