Growing online threat to business travel agents - 26-Feb-04.: "The Company Barclaycard annual Travel in Business survey reveals a 49% rise in overall business travel bookings via the internet since 2000 when only 17% of business travellers booked travel online.
Booking flights and trains online has increased by 8% in the last 12 months, according to Company Barclaycard. The research found that 66% of business travellers had booked flights online and 45% booked rail via the internet. "
“With the internet only a click away, business travel agents need to focus on promoting the added value that they alone can bring to customers. Business travel agents should communicate the clear advantages of having a travel expert rather than a computer serving customers’ travel needs.”
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