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Online Travel Corp has invested £500,000 in search engine marketing activity including SEO and keyword campaigns in a bid to drive more traffic to its own brand websites.
Darvey said OTC was particularly focusing on strengthening its core onlinetravel.com brand, but at the same time trying to build up distinct communities around all its own brand websites, which include bargainholidays.com, ifyouski.com, deckchair.com, and all-hotels.com.
The investment in search engine marketing comes just several weeks after the company signed a deal with WebAbacus to monitor and analyse traffic across its top 30 websites.
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