TW Crossroads: "SANTA CLARA, Calif. -- SideStep launched a hotel search engine on SideStepHotels.com, where Web shoppers can conduct a search without downloading SideStep's tool.
Vice president of marketing Phil Carpenter explained that SideStep is trying to expand its reach, as there were consumers who 'wouldn't or couldn't' download the search tool (the software is not compatible with Mac computers).
Similar to the downloaded version, when consumers decide to make a purchase on SideStepHotels.com, they are taken to the hotel supplier's Web site to book. Suppliers pay SideStep a referral fee for each completed booking.
In the next three to four months, Carpenter said SideStep plans to launch search engines for air and car that don't require downloading. Today, consumers can conduct searches for air, car and hotel by downloading the software from SideStep.com. "
SideStep Hotels
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