Travelocity unveils redesign of travel Web site: "CHICAGO, March 25 (Reuters) - Travelocity on Thursday will unveil the first full makeover of its travel Web site since its 1996 launch -- the company's latest attempt to build brand as the top online travel firms vie for market share...
The redesigned site, which operates twice as quickly as the old one, will also feature a new logo with hand-drawn stars -- designed to highlight how stars light a traveler's journey, Jeff Glueck, Travelocity's chief marketing officer, told Reuters.
"One of the things consumers told us was that they perceived all the major Web sites in travel looked alike. We heard that loud and clear," Glueck said. "Stripping away a lot of the clutter enables us to highlight what's most important."
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