Travelmole
"British holidaymakers are increasingly using the ABTA website as a starting point for researching the myriad of travel options available online...
Search engine placement has also played a key role, says Ms Tuke (ABTA spokeswoman).
“Google has also given the ABTA website a rank of seven out of 10, which is higher than other travel sites such as Ryanair, Expedia and Travelocity. This means that the website is prominently positioned when people are researching holidays," she said.
When consumers click on www.abta.com they are presented with a range of holiday deals from ABTA members with links to the member’s website and can search for members according to specialisation, such as activity holiday or destination. The website also offers consumer advice on financial protection, disability issues and responsible tourism and verifies membership of ABTA companies."
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