prnewswire.com Press release: "SideStep, Inc., the traveler's search engine, today announced the Beta release of its new vacation package service, which enables consumers to search multiple sites at once for vacation escapes to more than 90 popular destinations worldwide.
SideStep is the first travel search company to offer consumers choices from a variety of providers with a single click. This new service
significantly simplifies a traditionally complex process. According to Gartner Group, while travelers check an average of 4.2 sites before booking a flight, they check 5.8 sites before booking a vacation package. With SideStep, travelers can now turn to a single site to explore and book travel packages...
"With more than 4.2 million unique monthly visitors, SideStep gives us access to an audience that is both sizeable and well-qualified," said Aaron
Gowell, President and CEO of Vacation Outlet's parent company, NLG. "We're confident that our partnership with SideStep will yield a large volume of new customers for us and are excited to be part of the launch of this valuable new
service."
"SideStep created and leads the travel search space, and this launch confirms our continuing commitment to innovation," said Russ Lemelin,
SideStep's interim CEO. "Vacation packages offer notable savings to consumers and better margins for travel suppliers. Our new service serves both groups extremely well, and we anticipate rapid adoption among travelers and the companies that want to reach them."
PhoCusWright projects that online package sales will reach $10.3B by 2006, a 368% increase in three years. By that time, the research firm anticipates that 13% of all air, car and hotel sales booked online will be booked as part of a package.
SideStep helps consumers find outstanding travel values through SideStep.com and the SideStep(TM) toolbar, as well as through TravelFinds Specials(SM) and TravelFinds Spotlight(SM), the company's popular email newsletters."
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