Travelocity, Expedia aim to prove their differences

USATODAY.com - Travelocity, Expedia aim to prove their differences: "Travel suppliers like Expedia and Travelocity are often mentioned in the same breath. As consumers become increasingly savvy about shopping around, though, these online agencies are growing more intent on differentiating themselves from each other...

..Sure, Travelocity might have a nifty flight search tool, and Expedia might negotiate exclusive hotel rates in bulk. But that's not enough to keep you from comparing prices. Instead, Travelocity is banking on customer loyalty, hoping its customers will be so impressed by the agency's willingness to go the extra mile that shopping around becomes secondary rather than second nature.

It remains to be seen whether consumers will ultimately make their purchasing decisions based on convenience and loyalty, or whether the lowest price will continue to be king. Regardless, for those consumers who are focused primarily on getting the best deal, the lesson remains the same: shop around."