Wednesday, December 08, 2004

Dynamic packaging to be the killer app for the travel industry?

Travel Daily News

"a single technology has surfaced as the killer app for the leisure travel industry: dynamic packaging. To reach its true potential, the underlying technology for dynamic packaging must evolve to support a new, `just-in-time,` Internet-based leisure distribution platform...Creating the next generation dynamic packaging engine represents a key battleground between the major online agencies."

The article debates the definition of "dynamic packaging" and states that Key features should be:

: Seamlessly connect to multiple sources of supply
: Manage "just-in-time" package creation through complex business logic
: Provide platform for consumers to create customized vacations online to fit personal preferences & reflect their value to suppliers & intermediaries.

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