Wednesday, July 06, 2005

British consumers vote yes for online travel

eyefortravel.com - Travel Distribution News, Events and Analysis: "New global consumer research shows the British are among the worlds most satisfied online travellers. The results of a poll conducted by GMIPoll reveal how online travel booking is beginning to develop faster in some markets than others.

When asked how much of their travel they booked online, British respondents had the highest rate of consumers who booked all of their travel online – 22% compared to only 9% of French and 11% of German respondents. Globally, only 9% of online consumers polled by GMI book all of their travel online, whilst 43% evidently book less than a quarter of their travel online."

No comments: