VisitBritain- (Travel Daily News): "Britain`s tourism industry has welcomed yesterday`s announcement that the 2012 Olympic and Paralympic Games will be held in London, proclaiming it the biggest ever opportunity for UK tourism.
Industry leaders believe that between 50 - 75% of Britain`s net benefit of staging the Games, measured over a 7-10 year period, will accrue through tourism. Based on Sydney`s example, the Games could be worth well over £2 billion to our visitor economy.
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