Friday, July 15, 2005

Orbitz, priceline.com Sign Travel Marketing Agreement

Hospitality Net - Industry News : "CHICAGO and NORWALK, Conn., Orbitz® and priceline.com® announced today a multi-service travel marketing agreement. Under the terms of the agreement, priceline.com will be Orbitz's exclusive partner for opaque travel services effective January 1, 2006. The agreement also restructures the hotel marketing contract between Orbitz and priceline.com's Travelweb hotel business unit to allow Orbitz to establish direct relationships with hotel chains and properties...

"This agreement aligns two of travel's best-known brands in their respective fields," said Mitch Truwit, President and Chief Executive Officer of Orbitz. "Our opaque partnership with priceline.com will give Orbitz customers access to a broad inventory of their Name Your Own Price® travel services, so customers who are flexible in their travel plans can maximize savings. By directly negotiating with hotels, such as Marriott, Starwood, Hyatt, Hilton, and Intercontinental, Orbitz will have the flexibility to provide our customers with even more hotel options.""

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