NEWS.com.au | Google slays 'em in search market (October 8, 2003): "In Australia, according to Roy Morgan Research, the number of people who make purchases on the internet has more than doubled in three years to 2.7 million, with travel tickets and accommodation the main drivers. The internet has taken over from travel agents as the most important source of travel information, next to word of mouth.
While much of the searching and booking is via conventional sites, search engines are becoming more important. If you are running an accommodation unit and haven't realised that the internet is more important than travel agents or brochures, then the odds are you're losing business. "
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