The following should fit our CS policy
Michael Dell, Dell Computers:
Today customers are becoming ever more aware of their choices - so technology and high quality, and good value are just the price of entry. The total customer experience - including an emphasis on service and speed - is the next competitive frontier. Beyond winning and satisfying your customer, the objective must be to delight your customer - and not just once but again and again. This leads to true customer loyalty, which sustains your success.
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