Keeping Tabs on Travel Industry Online
Keynote Systems monitored the transaction response times on and success rates of 25 leading US travel, airline and hotel Web sites during the week of 22 March 2004 and determined that Continental, Southwest and American Airlines’ sites are the most responsive airline sites with response times of 6.97 seconds, 7.87 seconds and 8.61 seconds, respectively..
Travel agency sites displayed longer transaction response times than airline sites, with Hotels.com and Expedia.com leading the pack with respective response times of 18.04 seconds and 22.52 seconds. Helping give some perspective to the Keynote response times, Webmetrics reports this month that with a load time of 0.83 seconds, Google leads all Web sites in page load time. Gator.com follows Google with a load time of 1.31 seconds and AltaVista.com rounds out third place last month, with a load time of 1.48 seconds.
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