UK inbound tourism prospects improve - 08-Apr-04.: "More than 3.5 million people visited the UK in the first two months of the year, a 10% rise on the same period in 2003, latest figures from VisitBritain show.
The increase came on the back of campaigns by the tourist office and industry partners, including a six-month European short break campaign which attracted 1.75 million potential visitors from 11 countries to website featuring the promotion. A push in the US for out of season trips saw three night city breaks being sold for $278 including return flights.
If demand is maintained then VisitBritain’s forecast of a 3.3% rise in visits and a 3.4% increase in spending this year “look achievable”, according to Mr Wright."
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