Thursday, April 08, 2004

National Express Group Announces New Brand Name

eyefortravel.com - Travel Distribution News, Events and Analysis National Express Group PLC has commenced operation of the new Greater Anglia franchise, incorporating Anglia, Great Eastern, West Anglia and Stansted Express. (4/8/2004)

‘One’, (operated by National Express) will be the new brand name for the franchise to reflect the new integrated and seamless operation which is being introduced across East Anglia operating out of one London terminal (Liverpool Street).

‘One’ is about unity, clear direction and clear responsibilities, and the introduction of one single management structure to lead the new business.
www.nationalexpressgroup.com

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