Active Hotels Boss Says Get to Know your Customer Better

Internet Travel News - Active Hotels Boss Says Get to Know your Customer Better Travel industry entrepreneur Andy Phillipps reckons it is absolutely critical for online travel players to get to know the customer.

Andy warned that travel sites that do not act on 'customer feedback' face losing customers saying:

“Customers booking on the internet are transacting at an arms length, so it more difficult to find out what they think you are doing right or wrong...

Current hotel booking sites have a long way to go – they are just online brochures. The next step is to get customer feedback on what you are doing wrong...

It’s very important to take risks. If you don’t get things wrong you’re doing something wrong”.

Active Hotels have appointed Brainbox to develop new CRM Programme (customer relationship management) in a move towards a more customer-centric business model based on insight into customer behaviour and needs.

Phillipps highlighted the benefits of customer reviews, in addition to other interactive features on the site. He commented: “We are now giving guests questionnaires. We use previous guest feedback to help potential guests make future bookings”.


Active Hotels - Your Reservations Partner - Active Hotels appoint Brainbox to develop new CRM Programme: " Active Hotels, one of Europes leading online hotel reservation providers owned by priceline.com has appointed Brainbox, the analytical CRM division of Data Locator Group, to provide it with a detailed understanding of its customers through the creation of Personas - a new series of customer groups...

Jason Froggett, Managing Director, Brainbox comments: “Active Hotels has a great business model and is becoming truly customer-centric. With this in mind we are very much looking forward to working with them. The development of Personas will help their business fine tune their marketing strategy and make highly informed decisions regarding search and booking functionality.”

About Data Locator Group Plc

Data Locator Group Plc sources prospect data for multi-channel direct marketing via
telephone, mail and internet. Coupled with its dynamic UK based tele-marketing operation, broking expertise and data analytics team, Data Locator is uniquely positioned to generate, source, analyse and convert data into new customers, adding tangible bottom line benefits for its many blue-chip clients. Data Locator Group PLC is the foremost supplier of all round data services to the UK direct marketing industry.

Media enquiries: Karl Pykerman, Head of Marketing, Data Locator Group Plc, Karl.pykerman@datalocator.com tel: + 44 (0) 1923 281 700 "

define: crm - Google Search: "Definitions of crm on the Web:

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth. (1)
www.iptv.org/digital/dictionary_internet.cfm"