eyefortravel.com - Travel Distribution News, Events and Analysis: "Pricerunner UK is considering an option of introducing fully operational travel category by the end of the year for hotels, holidays and car hire.
The most significant feature on Pricerunner which stands out amongst shopping sites it that it lists the cheapest products first rather than running on a PPC model. Pricerunner identifies that the user is an important element when it comes down to offering a successful service. The user can not just find the product or flight of their choice, but at the best possible price. At the same time well known brands who are not as competitive on price will still convert well as to who they are and comprehensive package they offer. More and more users are starting to track sales on our advice as they see the benefits.
Travel is fast becoming one of the biggest products to buy online for reason. On Pricerunner alone we'll have more than tripled our traffic levels in the last four months which will double in Q4. As demand is so strong we'll look to have a fully operational travel category by the end of the year for Hotels, Holidays and Car Hire. Growth is very much down to the demand and the deals on offer and I'd expect by Jan 2006 to be delivering over 50,000 leads throughout our travel categories. One has to also consider that the category was only launched in March 2005 so it's been a great start with huge growth potential in 2006.
What is going to be your focus in near future?
Growth and Expanding the content. Looking at what improvements to the service can be made so that the user can have an enjoyable and worthwhile experience on Pricerunner. How we can make it easier and quicker for the user to find a specific deal at the best price and educate them on how Pricerunner has developed and furthered its e-commerce platforms since they found us back in 1999. "
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