Monday, September 12, 2005

Choice of online booking options boggles mind of consumer and travel agent

eyefortravel.com - Travel Distribution News, Events and Analysis: "Choice of online booking options boggles the mind of the consumer and travel agent alike...

Should I go the paper-based route, go with one of the big online intermediaries, "google" my criteria and see what comes up, use the services of one of the emerging travel search and comparison engines or go directly to the Web sites of the providers I have used before? The decision will probably depend on a number of factors, not least the complexity of the travel requirements, e.g. flight only, package holiday or the full gamut of dynamically packaged travel components.

As Simon Powell, co-founder and CEO of Comtec (Europe) Ltd, points out in our Guest Contribution, travel agents are also faced with fragmentation through the sheer volume of channels, suppliers and information available via the desktop browser.

There is no doubt that travel industry players are fully cognizant of the search and booking challenges afoot. But while the technology is available to address disintegrated search, providers and intermediaries are slow to adapt their commercial models to embrace the strategic dynamic partnerships required to deliver complete, end-to-end and seamless search and booking."

Traventec - European Leisure Travel Technology, Software & IT Integrated Business Solutions: Reports available on:

Marketplace Analysis

A Sample of Statistics on Consumer Lookers and Bookers
Online Travel Agent/Portal Launches, Expansions & Successes
Direct Booking Trends
Travel Search Engines - The Answer to Disintegration?
A Step Further - Travel Search and Comparison Web sites
Online Search and Booking Solutions Specifically for Travel Agents
Meeting the Needs of the Dynamic Packaging Trend
Sources & References"

No comments: