Chasing The Travel-Search Rainbow:
"Amid Cendant's (Quote, Chart) $1.2 billion Orbitz (Quote, Chart) buy, new entrants are rushing to the intersection of the online industry's hottest sectors: travel booking and search.
"It sure is getting crowded," Kevin Lee, CEO of the search engine marketing firm Did-It (http://www.did-it.com), said, referring to the spate of travel search sites that have launched or re-launched in recent weeks.
The proliferation of so much startups happening at the same time as blockbuster deals like Cendant's, begs the question: Will we see even more travel search players jumping in, or is the space full and consolidation about to pick up.
...It's not that hard to create a travel site these days,' Winfield added. 'Right now, it's about being a little different.' "
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