Wednesday, September 01, 2004

One for AU to piggy back

Article:
The Spanish Tourism Board’s regional office in Singapore in charge of the Australian market has appointed Destination Marketing Services as its Public Relations representative.

Destination Marketing Services, a well known travel and tourism related representation company, will be in charge of media relations and image building for Spain which will include liaising with the Australian media on information materials for Spain, organisation of press and media familiarisation trips, and monitoring press releases and media articles appearing in the Australian media for Spain.

The Spanish Tourism Board’s regional office in Singapore will be working very closely with Michelle Gowenlock, Destination Marketing Services’ PR Manager, in organising press conferences and lunches for the media in Australia, and will work together with DMS to enhance Spain’s image in the Australian market.

Destination Marketing Services will also organise the Spanish Travel Workshops to be held 21 October in Sydney and 26 October in Melbourne.

Under the leadership of Ms. Leila Fiedler, the Spanish Tourism Board is positively looking forward working closer with the Australian media hopefully resulting to improve tourism traffic in between the two countries through the efforts of Destination Marketing Services.

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