eyefortravel.com - Travel Distribution News, Events and Analysis: InterContinental Hotels Group (IHG), global hotel company, is launching a new online booking campaign, which means its customers will benefit from a direct booking facility with a guarantee of the best online room rates promoted anywhere on the web. (9/16/2004)
Crowne Plaza, Holiday Inn and Express by Holiday Inn brands will all be available at www.icHotelsGroup.co.uk, which will cater for both leisure and business travellers...
focus on the strapline, ‘wherever you see our hotels, you won’t see them cheaper than at www.icHotelsGroup.co.uk’, and the advertising will humorously focus on the widespread location of the company’s hotels, across the UK and worldwide....
The online market is growing rapidly,” comments David Hughes, Senior Vice President, Sales, Marketing and Commercial for IHG Europe, Middle East and Africa region. “With over 7.5 million visitors to our current site every month, we were keen to use all key media channels to tell the customer that the best place to book for the best available prices guaranteed is on-line at www.icHotelsGroup.co.uk.”
The Internet guarantee from www.icHotelsGroup.co.uk is as follows: ‘If a lower price is found for the same room elsewhere on the Internet, IHG will match it and take a further 10% off’. "
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