MediaDailyNews 10-01-04: "Yahoo! has quietly made several key enhancements to its RSS offerings that industry analysts say mark the first big push to take the format mainstream. RSS (rich site summary, or really simple syndication) feeds have been available on Yahoo!'s My Yahoo! service for few months, but on Tuesday the portal unveiled a searchable database of more than 150,000 content and service feeds for a new beta version of My Yahoo!, as well as an RSS information page....
"RSS will absolutely be the key enabler of information going forward," Farros said, noting that the implications for widespread adoption move beyond merely distributing and receiving content. He said the technology could potentially impact everything from e-mail and e-commerce to the way corporations maintain their massive internal databases."
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