MediaDailyNews 10-20-04Report: Online Travel Revenues To Skyrocket
by Wendy Davis
The rapidly consolidating online travel industry will double its revenues in the next three years, from $38 billion last year to more than $80 billion in 2007, according to a report released Tuesday by New York research firm eMarketer. This growth potential, combined with the "ongoing realignment," could lead to a new push to "establish market share in online travel," said eMarketer senior analyst Noah Elkin."
The article later states "Despite the companies' attempts to establish brand identities, customers seem to view them. "Site loyalty is still pretty limited," said Elkin, adding that consumers site-hop when making travel plans."
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment