Tuesday, October 05, 2004

Lonely Planet "content not technology, is the future of online travel" travmedia.com

travmedia.com: "Authoritative, trustworthy content, and not technology, is the future of online travel"

Key Facts and Brand:
% of profit from each book is donated to aid projects, human rights campaigns & to wildlife conservation

Lonely Planet Images, an online image library of over 250,000 travel-related images

Beb division providing bespoke travel content for online brands

Lonely Planet is the largest independent publisher of travel guides

Won various website awards for design and content

Mission: "to allow online content to accentuate the unique travel experiences of its customers"

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