breakingtravelnews.com: "Best Western has added translated content to its web site. All online hotel and booking information is now available in French, German, Italian and International Spanish. Additionally, all Asian hotel property listings and reservations web pages are available in simplified Chinese, Japanese and Korean.
David Kong, president and CEO of Best Western International commented: 'The ability for our customers to learn about properties or book a reservation in their native language is an absolute necessity for our continued global expansion and growth.'
Currently, Internet bookings comprise 44 percent of all Best Western reservations. 'The Internet is our fastest growing distribution channel,' said Ric Leutwyler, senior vice president of brand management and member service. 'It is critical that we seek continuous improvement in every aspect of the customer's online experience.'"
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