USATODAY.com David Grossman explores why : "there is no magic Web site that has it all, for a couple of reasons:
1) No source or database has all information for all airlines, car rentals and hotel companies
2) Many travel Web sites negotiate rates with air, car and hotel companies that cannot be found anywhere else, and;
Many discount airlines like Southwest and JetBlue do not participate in the major online consumer travel agencies, like Expedia, Orbitz and Travelocity. They don't want to pay the fees for a listing in the database behind those online travel agencies. "
He concludes that: "no travel Web site has it all. By choice or chance, some sites always will be excluded. Major players like Southwest, Hilton or Holiday Inn will do their own thing and participate selectively or not at all. Small, lesser-known players may only be listed in one place.
If one magic Web site had it all, it would be used exclusively and the other sites would go out of business. If you decide to shop in one place all the time, you can bet someone else is finding something you've missed on another Web site."
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