Internet News Article | Reuters.com: "Kayak.com, a travel comparison-shopping Web site, on Monday rolled out a new search advertising tool aimed at helping hoteliers, airlines and other travel companies reach customers with better-focused campaigns.
Paid-search advertisers could use the company's new self-service tool to concentrate their spending on dates when they have empty rooms in certain hotel properties, or to promote flights between certain cities on specific dates, said Steve Hafner, Kayak's co-founder and chief executive.
The ads will be shown to consumers whose travel search queries meet the criteria defined by the advertiser -- potentially resulting in better-targeted ads for price-conscious travelers... relevant search ads appear after users enter their trip dates and destinations."
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