Hospitality Net - Industry News - Hotel Web Basics That Really Work Content is King | By Neil Salerno: "There are some simple tactics which promote success in web marketing. Don’t be fooled by those huge numbers of “hits” on your site. The true measure of your site’s success is the number of reservations it generates.
The most important first step is to make sure your web site is designed for success. What is success? Success means attracting people to your site, then converting lookers to bookers
The design of an effective hotel site involves much more than how it looks; and herein lays the problem. There are basic “rules-of-the-road” so to speak, which greatly affect how well a site performs. The first is its search ability. Techies love movement and flashy design; unfortunately, search engines do not. Savvy designers know how to fool search engines, but they spend more time trying to get around search engine parameters than they spend on the site’s content; and content is king. Search spiders read copy, yet designers devote less time and effort to the “words” and concentrate on making a site pretty with photography
Make sure good basic principles of hotel sales are being utilized.
Selling rooms is not like selling widgets or designing technical web tools. "
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