Internet Travel News : "
The Search Marketing Association (SMA), announces its formal launch with the confirmation of its Executive Committee. SMA President Andy Atkins-Krüger (MD of Web Certain Europe) and Vice President Mike Grehan (CEO of Smart Interactive) will head the committee, which comprises of the industry’s leading search experts.
Atkins-Krüger and Grehan were elected in a poll overseen by the Electoral Reform Society. Members cast votes to choose the President of the Association from the 8 members who had won seats on the Executive Committee in the previous election round.
The key objectives of the SMA are as follows:
• Improve search engine relationships
• Build a knowledge bank
• Apply best practice and standards
• Consider legal issues
• Stimulate training provision
• Improve liaison with Government
• Promote the search marketing industry
• Build and maintain the SMA web site
“Each member of the Executive Committee is to take responsibility for one of these objectives and develop a programme to address it,” said Atkins-Krüger. “The whole programme has been submitted to members for comment and feedback,” he added.
The SMA Executive Committee members are:
• Jim Banks - Web Diversity
• Jason Cartright - GCDM
• Simon Collingridge - Netsposure
• Teddie Cowell - Neutralize
• Shakil Khan - Active Med
• Barry Lloyd - MakeMeTop"
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