Hospitality Net - Industry News : "New Orbitz Survey Finds Travelers Prefer To Book With Online Agencies To Comparison Shop Multiple Hotel Brands, Access Lowest Rates
Orbitz the site that makes it easy to find great travel deals, today announced the results of a national survey of travelers with internet access that reveals the majority (91%) want to comparison shop multiple hotel brands when booking a hotel. According to the Orbitz Hotel Survey, conducted online by Harris Interactive, nearly half of consumers (49%) believe web sites like Orbitz offer the lowest hotel rates more than calling hotels directly (25%) or using hotel websites (22%) do. "
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