eyefortravel.com - Travel Distribution News, Events and Analysis: "To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy, Lodging Interactive has produced an Internet search engine marketing primer.
Referring to Merrill Lynch research figures, the company says sales revenue for travel suppliers selling online will grow by 27%. As per the information available, direct sales will represent 40% of all travel revenue with sales by online suppliers outpacing the third party sales.
"These statistics have a clear message for the hospitality industry," said a release from Lodging Interactive.
"Whether we are in a strong market or a weak one, buyers will be searching and booking online. Every hotel needs a strong Internet presence. Also, according to Merrill Lynch research, search engines are driving the majority of the direct online sales. So search engine marketing (SEM) is critical to all hotel Internet marketing plans. SEM combines art and science! It demands ongoing resources, analytical interpretation and creativity," added the release from the company, which delivers Internet Marketing for 400 hotels in 34 countries.
The company says the copy can be obtained at http://www.lodginginteractive.com/request_form.php "
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