Google maps out a plan for commercial success in the travel sector
The online mapping sector is booming with the latest data from Hitwise showing 26% year-on-year growth in the Travel - Maps online industry.
An analysis of the sites visited after online maps underscores the inherent commercial value of these sites: an average of 20% of traffic from sites in the Travel - Maps category goes to travel agency sites. The top downstream Travel website for Google Maps for the week ending 30 July was Multimap.com, and the top downstream site from Multimap.com was Teletext Holidays. Fellow travel sites Active Hotels and Expedia also feature prominently in Multimap.com's top 20 downstream sites.
In addition, an analysis of the latest crop of search terms for Google Maps reveals that 25 out of the top 30 terms are commercial, including 'hotel', 'estate agents', 'cinema' and 'bed and breakfast'.
Multimap.com has experienced an impressive growth of 20% amongst all sites since January, but despite its clear dominance, Google has managed to erode some of Multimap.com's share of traffic within the online maps sector.
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