MediaPost Publications - Yahoo! Beefs Up Training For Search Marketers - 08/15/2005: "YAHOO! IS BROADENING ITS SEARCH marketing program to provide training to third-party partners through its 'Ambassador Program,' the company said last week.
The initiative, dubbed 'Alliances Program,' seeks to broaden Yahoo!'s four-year-old program, formerly limited to top partners, to include smaller search engine marketing firms and individual search marketers. The three-tiered Ambassadors Program provides partners with education, training, and search marketing resources to help them sell and manage paid search campaigns.
At the introductory Ambassador level, commissions are paid a flat rate of $20 for each new advertiser referred to Yahoo! Search Marketing, with no minimum spend required. Certified and Strategic Ambassadors must meet a minimum monthly spend and demonstrate additional expertise in Yahoo! Search Marketing products. Partners in the higher tiers also receive dedicated customer service, on-site training, and advertiser Web services.
Yahoo! is also adding to its existing affiliate program with a new Certified Affiliate program, which offers Web-based training and marketing materials to help affiliates educate their clients before referring them to begin a paid search campaign with Yahoo! The program is currently limited to affiliates in the United States and Canada, with plans to expand to other countries in the future. "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment