Destination Management Partnerships - the saviour of domestic tourism marketing? - 28-Oct-04.: "Regional Tourist Boards are encouraging local authorities to work with their neighbours to jointly promote destinations and form Destination Management Partnerships (DMPs). There are some obvious advantages, but also some potential problems."
Cut staff costs, bulk savings, hire specialists...
The local authority with full responsibility for the tourism activity will transfer its financial contribution to the DMPs. May lead to budget cuts for LA..
major cost of LA tourism activity is running Tourist Information Centres (TICs)... dramatic savings are required. Some authorities currently spend in excess of 90% of their entire tourism budget running their TICs..
..finally, as the RDAs take on a more strategic role for tourism the RTBs will become increasingly marketing focussed. They will be competing with the new DMPs for the private sector support in funding for campaigns...
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