This Travel Search Site Could Go Far: "Mobissimo takes a visitor's query and scours about 80 other travel sites and search engines, typically returning a wider array of prices, airlines, and options. The fledgling company already handles about 500,000 travel searches a month -- a blip compared to online travel bigwigs, but solid for a newly hatched search site...
Mobissimo is different, they say, because it scours more purveyors of airline tickets and, soon, lodging, to help assure customers they're seeing the best possible deals. In addition, Mobissimo has no interest in handling customer service or the transaction, which has helped convince many travel sites to let Mobissimo search their sites...
Mobissimo currently takes a small percentage of each travel purchase it facilitates. It's also building an advertising business, in which it sells ads around its search results..."
Mobissimo founder Nestorov says ""There are so many distribution channels. And the information is so dynamic," he says. "It presents a difficult technology problem to solve."
"According to Forrester Research, travel is the largest sales category in online commerce, accounting for $52 billion of the $145 billion in U.S. online sales this year, with the total expected to hit $119 billion by 2010... According to researcher Hitwise, Mobissimo is the 707th-most trafficked travel site on the Web, out of the 3,400 sites it monitors for this category. While a giant like Expedia.com snares about 8% of all travel-related Internet traffic in the U.S., Mobissimo now notches about 0.01%."
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