'Over 40% of travel website visits come via search engines� - 29-Oct-04.: "More than 40% of visits to travel industry websites come via search engines and directories, according to latest data...
Hitwise UK general manager Simon Chamberlain said: “Travel companies are amongst the heaviest and most sophisticated users of search marketing. In that environment it is no coincidence that customers using search engines to find travel websites are exhibiting signs of maturity in their search behaviour.
“With more than 40% of visitors to travel sites coming directly from search engines, new Hitwise data has shown that 50% of people use more than three words in their search query, compared with a mere 20% using simple one-word searches such as ‘flights’ and ‘hotels’.”"
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