Competitor: RoomRez, UK Launch: Small chains can 'compete with Hiltons of this world' - 12-Oct-04.

Small chains can 'compete with Hiltons of this world' - 12-Oct-04.: "Australian hotel booking solutions provider, RoomRez, has launched in the UK"

Myhotels first used RoomRez to undertake keyword optimisation with Google in August, at a cost of around £250. According to myhotels managing director, Patrick Wennerland, this generated a more than 30% spike in online revenue....

Clifford Giles , RoomRez vice-president of sales and marketing Europe, said: "Through search engine optimisation and through effective distribution and marketing hotels etc can leverage the internet as a booking platform."

Myhotels booking form

Andy Thrasyvoulou is the architect owner ("and visionary") of the myhotel brand.