Monday, January 17, 2005

Cendant buy Away Network

Travel Daily News
"Cendant Travel Distribution Services, announced that it has acquired substantially all of the assets of The Away Network , a leader in online special interest travel."

Sam Katz, chairman and CEO of TDS said The Away Network would increase their market share with " its ability to drive traffic, capture advertising revenues and reach travelers earlier in the planning cycle, when they are researching their trips using Away’s unique content...Furthermore, we expect The Away Network sites to enhance our capabilities to serve attractive specialty travel markets.”

"Away Network operates three sites: Away.com, GORP.com (Great Outdoor Recreation Pages) and Outside Online, the website of Outside Magazine. Combined, these sites averaged nearly 2 million unique visitors a month in 2004, according to Comscore Media Metrix. Away Network sites offer more than 50,000 pages of travel content, including destination and activity guides and maps, gear reviews and feature articles published by Outside Magazine"

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