Forrester Research
This research and conclusion can be applied to travel comparison sites also.
"Use of comparison-shopping sites rose from 2003 to 2004, but problems still lurk on the horizon. Most pressing is comparison-shopping sites' over-reliance on portals for both traffic and revenue. Portal comparison-shopping tools like Yahoo! Shopping and Froogle have the scope and resources to dominate pure plays. This arduous competition means that most pure-play comparison-shopping sites must cozy up to a potential acquirer, focus on a specific niche, or risk extinction. "
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment