Hotel Reservations Click on Brand Sites

Hotel Reservations Click on Brand Sites: "In the world of online hotel bookings, TravelCLICK reports actual brand Web sites are where the majority of online reservations occur.
TravelCLICK's eTRAK report finds that 21.8% of central reservation office (CRO) bookings made at the 30 major hotel brands were made through the brands' Web sites during the first three quarters of 2004, a total which compares to just 3.9% made at retail Web sites and 2.3% made at opaque sites like Priceline.com. Specifically, online bookings at brand sites represented over 71% of centrally booked Internet reservations.
In total, eTRAK finds that during the first three quarters of 2004, just under 66% of CRO hotel bookings were made electronically"